Behavioral research demonstrates that Millennials and Gen Z place greater value on flexibility, adaptability, and experiences than on brand loyalty or long-term commitment. Decisions are made earlier, adjusted more frequently, and changed with much less hesitation than in previous generations. Loyalty to a specific airline or itinerary is therefore weaker, not only due to price considerations but because variety and adaptability outweigh stability.
2026-03-03 18:032026년 3월 3일 18시 03분
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